martes, 28 de septiembre de 2010

La WWF crea una experiencia de caza en el punto de venta

La WWF (World wildlife found) utilizó los puntos de venta y la realidad aumentada para generar una impactante campaña que haga reflexionar a las personas sobre la caza indiscriminada de tigres.

Por medio de una especial camiseta la agencia Leo Burnett quiso involucrar a los compradores con la fuerte experiencia de ser cazados, el efecto se logró gracias a la Realidad Aumentada, la cual permitía los efectos de disparos y sangre, cuando una persona se medía la camiseta frente al espejo.


3000 camisetas con el código QR fueron comercializadas en Europa, y su efecto logró ser tremendamente viral, cumpliendo el objetivo de impactar al punto en que los usuarios opinaran y se pronunciaran en las redes contra la caza de tigres en el mundo.

La experiencia conjuga el mundo offline y online, haciendo una combinación perfecta y única, aunque algo atemorizante, pero sin duda muy efectiva.



martes, 7 de septiembre de 2010

12 Sugestivos Anuncios Sexy Creativos


1. The ad titled “1975/2006 31 years of Playboy in Brazil.” was done by Neogama, Brazil, for Playboy.


2. Durex Extra Large - Funny Durex commercial with two footprints and a third mysterious line on the beach sand. Advertising Agency: The Jupiter Drawing Room, South Africa.


3. Manix Gel Advertisement - There is lube and there is lube. Nothing obviously rude at first glance, but when you 'get it' it takes on a whole new meaning. The commercial titled Harbour was done by BDDP ET FILS advertising agency in France. It was released in November 2001.


4. Blush Dessous: Campaign for a lingerie shop.


5. “Get her back. Fowin. Sexual efficiency ring”. Creative advertising by the Agency McCann Worldgroup, Bangkok, Thailand.


6. Ad campaign by Rachachuros Seasoning includes sexy shots of a duck, pork and a chicken. Advertising Agency: Far East DDB Bangkok, Thailand.


7. Most often, advertising revolves around a woman's round assets. It seems that there is a slightly sadistic pleasure in misleading the target audience with fake visual tactics. When the curiously tempted person rushes to feast his eyes, it is revealed that they were just a pair of uninteresting something. Here is such a sadistically misleading one for boots body cream. The image looks like boobs, but it is actually a pair of knees. Well, can't blame them. Who cares if it looked like knees.


8. This is a creative print ad for hymen tightening gel. Advertising Agency: The Classic Partnership Advertising, Dubai, UAE.



9. Designed to thrill. Audi RS4 V8 420 HP quattro. Very suggestive.



10. The idea behind this interesting ad was that The Orange Apple retouching is exciting to the eye and gives a boner. Advertising Agency: DDB Canada, Vancouver, Canada.



11. Samantha Cracked Heel Lotion – Sexy Heels. Very Clever ad created by the agency dentsuINDIO of Philippines, in August 2009.


12. XL and XXL condom users seem to have a lot of problems and Durex knows it. The company showed these problems in their creative ads and instantly gained a huge popularity. While those with XL just have to wear longer kilts in Scotland, the girlfriends of those with XXL have a much harder time adjusting to the size.